Effective Date: 29/05/2025
Sofamax.co.uk (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, sofamax.co.uk.
1. Information We Collect
When you visit sofamax.co.uk, we may collect the following types of information:
Usage Data: Information about your interaction with our website, including IP address, browser type, device type, referral source, pages visited, and time spent on each page.
Cookies and Similar Technologies: We use cookies to enhance your browsing experience and analyze traffic. Please refer to our Cookie Policy for more details.
Google Analytics 4 and Google Tag Manager: We use these services to better understand how visitors interact with our website. This includes anonymized data such as page views, user interactions, and device/browser information.
2. How We Use Your Information
We use the information we collect to:
Operate and maintain our website.
Analyze and improve the performance and usability of our site.
Understand user behavior through analytics to enhance the user experience.
Detect and prevent fraudulent or malicious activity.
3. Legal Basis for Processing
We process personal data on the following legal bases:
Consent: Where you have provided your consent for optional cookies and analytics.
Legitimate Interests: To improve our website and user experience, provided such interests are not overridden by your data protection rights.
4. Data Sharing and Third Parties
We do not sell or rent your personal data to third parties. However, we share data with:
Google LLC: As the provider of Google Analytics 4 and Google Tag Manager. Data may be stored on Google servers in the U.S. Google is certified under the Data Privacy Framework and takes appropriate safeguards for data protection.
5. Data Retention
We retain personal data only as long as necessary to fulfill the purposes described in this policy or as required by law. Google Analytics 4 data is retained according to the settings configured in our account (currently set to [e.g., 14 months]).
6. Security
Our website is served over HTTPS, using TLS (Transport Layer Security) to encrypt the connection and protect your data during transmission.
7. Your Rights
Under the UK GDPR, you have the right to:
Access the personal data we hold about you.
Request correction or deletion of your data.
Object to or restrict certain types of processing.
Withdraw consent at any time (for example, for marketing or non-essential cookies).
Lodge a complaint with the Information Commissioner’s Office (ICO).
8. Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices or content of those sites.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the “Effective Date” noted at the top.
10. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
Sofamax
Email: [email protected]
Address: Bridge St, Church, Accrington BB5 4HU
