Natuzzi news roundup, the last three weeks
Natuzzi has been busy on strategy and governance, with fresh signals about where the group is heading next. The headline item is a detailed update on the first quarter of 2025, which set out lower sales but a clear plan to steady margins and simplify production. The company discussed shifting more Natuzzi Editions production for North America away from China and into Europe, with Romania and Italy central to the evaluation. The goal is a leaner footprint that protects pricing and shortens lead times.
The finance update confirmed first quarter branded invoiced sales of €72.0 million, split between Natuzzi Italia at €27.7 million and Natuzzi Editions at €44.3 million. Management highlighted cash preservation and the ongoing disposal of non-core assets to support investment in product, retail and operations.
On the board, Natuzzi added senior telecoms leader Pietro Labriola as a non executive director. The appointment took effect in early August and will go to shareholders for confirmation at the next meeting. This brings external digital and scale experience onto the board at a time when the brand is pushing a more data informed, multi channel growth plan.
For design and brand momentum, the Rooted in Harmony collection continues to anchor storytelling across markets, tying the offer back to Mediterranean craft and materials. This line remains the creative platform for upcoming launches and store displays through autumn.
What this means for Sofa Max customers. Supply chain changes should support better availability on popular Natuzzi Editions models, while the focus on margin and mix points to continued attention on quality leathers, refined motion, and modular layouts. Watch for tighter lead times on core families and a steady cadence of new colourways aligned to the Rooted in Harmony palette.
