This is one of the most searched questions about Natuzzi Editions, and it is also one of the most misunderstood. The confusion usually starts with a true statement, Natuzzi has manufacturing in China. People then jump to the wrong conclusion, that UK Natuzzi Editions must be made there too.
For UK buyers, the answer is no. Natuzzi Editions supplied into the UK is produced within Natuzzi’s European manufacturing system, not China.
Pictured Marco from Sofamax Uk Outlet being hosted at the Italian factory by founder Pasquale Natuzzi way back in May 2014.
Why the answer changes by country
Natuzzi Editions is a global brand, and Natuzzi Group has a regional manufacturing allocation. In plain terms, different factories are set up to serve different regions. That matters because someone in the UK can read an American forum post and assume it applies here, when the supply chain and allocation can be completely different.
Natuzzi’s own corporate profile describes a regional model, where Romania serves the EMEAI region, China serves the Asia Pacific & China region, Brazil serves South America, and North Carolina is referenced for North America this is mainly for showcasing sofas at the Highpoint Building.
What Natuzzi’s corporate filings say about the UK and Europe
Natuzzi’s 2024 annual report is unusually helpful on this topic because it goes beyond marketing language and names the Romanian plant and what it produces. It states the Romanian plant is located in Baia Mare, has been operating since 2003, and produces Natuzzi Editions and unbranded products for the EMEAI market. The UK sits inside that EMEAI region definition.
So if your question is specifically about Natuzzi Editions for the UK market, the strongest documentary answer is that Natuzzi’s Romanian factory is the core production site for Editions serving us here in the UK.
Marco from SofaMax has visited the factories in Italy and Romania
SofaMax has also documented this topic for many years, long before it became a popular search question. In an older SofaMax newsfeed article written to dispel myths about where Natuzzi sofas are made, SofaMax states it sent a representative to the Natuzzi factories involved in producing Natuzzi Editions for the UK market.
That older SofaMax article describes a visit to the Natuzzi design centre and headquarters in southern Italy, in Santeramo in Colle, Puglia, followed by a visit to Romania, where it describes organised production and craftsmanship in frame construction and upholstery. This aligns with the regional production model Natuzzi describes today, and it supports the practical UK conclusion, that UK supply is generally European.
So why do some people still say Natuzzi Editions is made in China
Because it can be, depending on the market and the period.
Natuzzi’s annual report confirms it has operated manufacturing in China and provides detail on the Quanjiao facility in Anhui province, including that it became operational in 2022 and was expanded following the closure of the Shanghai facility in 2024. It also states that the group’s Chinese plants produced about 22 percent of total consolidated upholstered revenue in 2024.
That means Chinese production exists and is significant in group terms. The key point is that this does not automatically mean Chinese production supplies the UK market.
Was China production used for the US market
Yes, at least historically, and Natuzzi has been explicit about recent change.
No less tariffs imposed over various periods by Donald Trump American president has affected the viability of Chinese products for the American market due to trade tariffs.
In Natuzzi’s published 2024 full year results commentary and related filings, the company states it changed industrial allocation in late 2024, dedicating Quanjiao production to the local market and transferring Natuzzi Editions production for the US market from China to its European sites. This is one of the strongest up to date statements you can reference, because it directly addresses the US China link that drives many online assumptions.
In simple terms, Natuzzi is saying that China production is now intended to focus on the domestic Chinese market, while US serving Natuzzi Editions production was shifted to Europe.
So what about the rumour of a Portugal factory
This gets searched because Portugal is a major European upholstery hub, and people often hear supplier chatter and assume it is a confirmed Natuzzi plan.
In the credible public sources reviewed for this article, including Natuzzi’s 2024 annual report, recent financial releases, and official corporate profile pages, there is no clear confirmation of Natuzzi opening a proprietary factory in Portugal for Natuzzi Editions.
What is confirmed is different. Natuzzi’s corporate reporting discusses an Asian footprint that includes China and Vietnam, and it has described plans connected to Vietnam for parts of its production strategy. If you have heard Portugal, it may be market rumour, confusion with retail presence in Portugal, or a mix up with broader European supply chain discussion. Until Natuzzi publishes a formal announcement or it appears in a regulatory filing, treat Portugal as unconfirmed.
How to verify the origin of your exact Natuzzi Editions sofa
Even with a clear regional model, the only foolproof method is to verify the specific item you are buying. If you want certainty, ask the retailer these three questions.
1. What is the country of origin on the product label for this exact sofa.
2. What does the delivery documentation state for origin.
3. Can you provide the warranty document and product identification details tied to the order.
This matters because the internet often argues in generalities, while your satisfaction depends on your specific model, covering, mechanism, and the documentation attached to that purchase.
FAQ
Is Natuzzi Editions made in China for the UK market
Typically no. Natuzzi’s stated regional allocation and its annual report both support that Natuzzi Editions for EMEAI is produced in Romania, and UK supply normally follows that route.
Is Natuzzi Editions ever made in China
Yes. Natuzzi’s corporate filings confirm manufacturing operations in China, and Natuzzi describes China as serving the Asia Pacific and China region.
Did Natuzzi supply the United States of America from China
Natuzzi’s recent results commentary states that it moved Natuzzi Editions production for the US market from China to European sites in the last quarter of 2024, and it describes Quanjiao production as dedicated to the local Chinese market.
Is Natuzzi opening a factory in Portugal
No credible public confirmation was found in Natuzzi’s corporate filings and official releases reviewed for this article. Treat it as rumour unless and until Natuzzi publishes a formal confirmation.
Conclusion
If you are in the UK and you are asking, is Natuzzi Editions made in China, the most evidence based answer is NO.
Natuzzi’s own regional model points to Romania serving the EMEAI region, and Natuzzi’s annual report explicitly states the Romanian plant produces Natuzzi Editions for EMEAI. That aligns with long standing SofaMax reporting, including Marco’s factory visits in Santeramo in Colle, Puglia, and Romania, which were documented years ago to address this exact myth.
China production exists within Natuzzi Group, but recent Natuzzi statements also confirm a strategic shift, with Quanjiao production dedicated to the local Chinese market and US serving Natuzzi Editions production transferred from China to Europe. For UK buyers, that makes the European supply answer even clearer.
Sources,
https://sofamax.co.uk/dispelling-the-myths-about-natuzzi-sofas-where-are-they-made/
https://sofamax.co.uk/new-for-2015-news-from-natuzzi/
https://www.natuzzigroup.com/en-EN/page/company-profile-3.html
https://www.natuzzigroup.com/pdf/ir/annual-reports/annual-report-2024.pdf
https://www.natuzzigroup.com/pdf/ir/financial-releases/NTZ_4Q2024.pdf
https://www.sec.gov/Archives/edgar/data/0000900391/000095017025057463/ntz_4q2024_results.htm
https://www.nasdaq.com/press-release/natuzzi-spa-shareholder-letter-and-financial-results-2025-07-02
https://www.furnituretoday.com/financial-results/natuzzis-net-loss-declines-for-q4-fiscal-2024/
https://www.romania-insider.com/natuzzi-relocate-production-romania
