Highgrove Beds Expands New Design Innovation
Highgrove Beds, based in Liversedge, continues to strengthen its reputation as one of the UK’s leading bed manufacturers. Entering its 23rd year, the company has invested heavily in people, products and processes to stay ahead in a competitive market for designer beds, ottoman beds and custom-made beds.
Strong year of growth
Over the past 12 months, Highgrove has grown its leadership team with key appointments. Steaven Hodgson became chief product and innovation officer, focusing on forward-thinking design. Cameron Hosking stepped in as marketing manager in late 2024, building brand awareness and strengthening communication. Paul Mason joined as national key accounts manager, developing retail partnerships and leading sales training to boost product knowledge and conversions.
Product innovation at the core
Highgrove’s product portfolio continues to expand. At the 2025 January Furniture Show, the brand launched new bedframes and headboard designs tailored to modern UK lifestyles. The updated PowerAdjust collection of adjustable beds blends advanced comfort features with contemporary design, reflecting Highgrove’s mission to combine craftsmanship with innovation.
Investment in delivery
To improve service and reliability, Highgrove added four new vehicles to its fleet, strengthening its Fastersleep in-house delivery network. This ensures that retailers benefit from fast, consistent and dependable service.
Looking ahead
At this year’s Bed Show, Highgrove will introduce a dedicated Bedstead Collection, designed with lower overall height to perfectly complement the brand’s bedframes. This sustainable range uses 100% recycled panels and borders, and features the company’s latest sleep technology, EcoSense.
Highgrove Beds’ commitment to quality, innovation and dependable service ensures its place as a go to name for customers seeking beds that balance style, sustainability and long-term values
