Private label range
The Sofa Max Private Label Range is our way of bringing you premium sofas at a lower price, without cutting corners on comfort or build. These are unbranded designs made for us by established manufacturing partners who also produce for well known furniture labels. Because the product is sold without a brand badge, more of what you pay for goes into the sofa itself.
Why private label means better value
When we buy in bulk and specify the finish, fabric, leather, and configuration, we can secure pricing that is difficult to match on like for like quality. You get the look and feel you want, with a price that reflects smart buying rather than marketing overheads.
How it avoids price conflicts
With branded ranges, retailers often need to protect the brand’s normal pricing across many stores. Private label works differently. Because these sofas are not competing directly with a brand’s current shop floor collection, we can offer stronger discounts without undermining a manufacturer’s core range or other retailers.
Built to our spec, not the minimum spec
A key advantage of private label is control. On selected models we can request upgrades that are not always included in an off the shelf branded version, depending on the range. For example, higher specification seat interiors such as pocket sprung support, and stronger under seat springing or steel support where appropriate. The goal is simple, improve long term comfort, boost reliability, and protect the customer experience that Sofa Max is known for.
Exclusive to Sofa Max, when it matters
Sometimes the design will mirror a popular shape that shoppers already love, making it easier to choose with confidence. Other times we commission exclusive pieces created specifically for Sofa Max, giving you something you will not see everywhere else. Either way, the focus stays the same, modern designer styling, sensible specifications, and strong overall value across sofas, corner sofas, leather sofas, and reclining sofas.
If you want help choosing the right private label model, contact Sofa Max or visit the showroom to compare comfort, sizes, and finishes side by side.
